FC Barcelona in Colombia!
Taking the first FC Barcelona fan club to Cali…
The challenge:
Doing sport is essential for us, or how do you think it feels so good everything we wear… It’s not by chance. Our first sporting challenge came from Colombia with the Peña Barcelonista Cafetera of Cali. The one that would be the first official fan club of FC Barcelona in the coffee country. They looked for a new design and, above all, new functionalities to make their brand become a landmark in all Latin America.
Tying knots:
The Peña Barcelonista Cafetera of Cali is a supporter association of FC Barcelona, the fruit of devotion that is lived for the king of sport and the team of the Catalonian capital, not only in the city of Cali, but in all Colombia. Reach all the culés (supporters of FCB) of Cali and give them the opportunity to become members of the entity. Not only did we propose a new concept of work, but we helped consolidate the Barça brand by getting more than 2,000 members in the first month. And we keep adding …
