Google as the main source of customers
Today Google is the main channel people use to search for products and services. If your business is not visible there, customers go to competitors. Even with active social media, most people check a company on Google before buying.
Statistics: how many users search for products and services on Google
Over 90% of users start their search with Google.
70% of customers read reviews and look for a company’s website before purchase.
50% of users searching for local services buy within 24 hours.
👉 If your business is not on Google, you lose half of your customers.
How Google traffic differs from other channels
Social media → quick interest, but short attention span.
Ads → fast results, but expensive in the long run.
Google (SEO) → stable flow of customers actively looking for your product or service.
Mistakes businesses make without SEO
A website exists, but no one finds it.
Complete dependence on paid advertising.
Loss of trust: if you’re not on Google, it seems the company doesn’t exist.
Lost sales: customers go to competitors in the top results.
Opportunities Google opens for small and medium businesses
Small businesses → local clients (Google Maps, My Business).
E-commerce stores → more organic traffic and sales.
Service companies → leads without constant ad spend.
When to start thinking about promotion
When you have a website but few leads.
When competitors rank higher.
When you want to reduce ad costs.
👉 More: [How to know if your website needs an SEO audit]
Conclusion: how to get on Google with an SEO audit
Google is the main source of customers. To rank in search results, your business needs a proper SEO strategy.
👉 Want to know why your site is not on Google?
Order an SEO audit and get a step-by-step promotion plan.
Frequently Asked Questions about Business Presence on Google
Is it enough to have only social media without a website?
No. Social media are important, but most customers check a company on Google and look for its website.
How long does it take for a business to become visible on Google?
The first SEO results can be seen in 2–3 months, with stable growth in 6–12 months.
Does a local business need SEO?
Yes. For companies operating in one city, it is especially important: customers search through Google Maps and local listings.
Can you be on Google without investment?
Partly yes: you can register in Google My Business and optimize your website. But to compete in search, SEO promotion is necessary.
What is more important: advertising or SEO?
Both tools are needed. Advertising brings quick leads, SEO ensures long-term traffic flow.