Why websites don’t rank high on Google

Many business owners wonder: “Why are my competitors in the top results, but I’m not?” The answer is simple — SEO mistakes. Even a good-looking website can lose positions because of weak content, technical problems, or lack of backlinks.

Mistake 1: No keyword optimization

If your pages don’t include the keywords your clients search for, Google doesn’t understand what you offer.
👉 Solution: do keyword research and optimize titles, texts, and meta tags.

Mistake 2: Duplicate or weak content

Google values uniqueness. If content is copied or too thin, the website won’t reach the top.
👉 Solution: rewrite content, make it unique and useful.

Mistake 3: Slow page loading

Speed is a key ranking factor. A slow site frustrates users, they leave, and Google lowers the ranking.
👉 Solution: test your site with Google PageSpeed Insights and optimize performance.

Mistake 4: Poor mobile version

More than 60% of users browse from smartphones. If your site is not mobile-friendly, you lose both clients and rankings.

Mistake 5: Lack of backlinks and mentions

Google trusts websites that other resources link to. If you don’t have backlinks, your site remains invisible.

How to fix mistakes with an SEO audit

An SEO audit reveals weaknesses: content, technical issues, missing links.
👉 More: [Step-by-step SEO audit]

Conclusion: order an SEO audit to avoid mistakes

SEO mistakes cost you clients and money. Fix them before competitors take your place.

👉 Want to know why your site isn’t ranking?
Order an SEO audit and get a step-by-step plan.

FAQ: Common SEO Mistakes